Top 5 Social Apps Performance in Panama Q4 2022

In the fourth quarter of 2022, social media apps continued to dominate the digital landscape in Panama. The top 5 social apps—TikTok, Facebook, Instagram, X, and Likee - Short Video Community—exhibited varying performance trends across downloads, revenue, and active users. Data provided by Sensor Tower gives us a detailed look at these trends.

TikTok saw a notable increase in weekly revenue, peaking at approximately $12.9K in the last week of December. Weekly downloads also showed a strong upward trend, culminating in around 20.1K downloads in the same week. The app's active user base remained robust, with a slight upward trend, reaching about 874.8K by the end of the quarter.

Facebook experienced consistent weekly downloads, ranging from 11.3K to 13.2K throughout Q4. The app's revenue showed minor fluctuations but remained relatively stable, with a weekly peak of $538 in mid-November. Active users saw a steady increase, ending the quarter at approximately 677.9K.

Instagram had a mixed performance in terms of downloads, peaking at 14.3K in the last week of December. Revenue showed a general upward trend, reaching around $282 in the week of December 19. The app maintained a strong active user base, ending the quarter with approximately 2.27M active users.

X exhibited steady weekly downloads, peaking at 7.7K in mid-October. Revenue remained modest, with slight fluctuations and a peak of $23 in early November. The active user count showed minor variations, ending the quarter at around 398.3K.

Likee - Short Video Community had relatively stable weekly downloads, with a noticeable increase to 5K in the last week of December. Revenue saw a significant spike in mid-November, reaching $420, before stabilizing in the following weeks. The app's active user base experienced a gradual increase, ending the quarter with approximately 76.4K active users.

For more detailed insights on app performance, visit Sensor Tower.